Pete Davidson has officially embraced a fresh look, debuting his tattoo-free skin in a new campaign for clothing brand Reformation. The 31-year-old comedian, who has been undergoing tattoo removal since 2020, previously revealed that he had over 100 tattoos removed.
During an appearance on TODAY, Davidson explained his decision, saying, “I got sober and I saw myself in the mirror, and I was like, ‘Nah.’ I was like, ‘I need to change it up a little bit.’” The SNL alum has reportedly spent $200,000 since then to remove his tattoos as part of his sobriety journey and career evolution.
In the February Reformation campaign, Davidson is seen wearing white underwear, a white T-shirt, and white sneakers while smiling confidently. Other images show him lounging shirtless in low-rise slacks and sporting a crewneck sweatshirt with an animal-print purse. The campaign playfully labels him as “The official boyfriend of Reformation.”
Photo: Reformation
Photo: Reformation
Davidson initially revealed his tattoo removal plans in 2020 during a Q&A for his film The King of Staten Island. Film critic Mike McGranaghan later confirmed the news on social media, writing, “Just attended a virtual Q&A with Judd Apatow and the cast of The King of Staten Island. And here’s a scoop: Pete Davidson is in the process of getting all his tattoos removed!”
In a 2021 Late Night with Seth Meyers interview, Davidson elaborated on his motivation, stating, “I honestly never thought that I would get the opportunity to act and I love it a lot. You have to get there three hours earlier to cover all your tattoos, because for some reason, people in movies, they don’t have that much.”
Now, at 31, Davidson appears to have completed the transformation, embracing a clean slate and a new chapter in his career.
