Google’s unleashes ‘AI Mode’ in the next phase of its journey to change search

to be an illegal monopoly.
In testimony during a trial earlier this month, longtime Apple executive Eddy Cue said Google searches done through the iPhone maker’s Safari browser have been declining because more people are leaning on AI-powered alternatives.
And Google has cited the upheaval being caused by AI’s rise as one of the main reasons that it should only be required to make relatively minor changes to the way it operates its search engine because technology already is changing the competitive landscape.
But Google’s reliance on more AI so far appears to be enabling its search engine to maintain its mantle as the Internet’s main gateway — a position that’s main reason its corporate parent, Alphabet Inc., boasts a market value of $2 trillion.
During the year ending in March, Google received 136 billion monthly visits, 34 times more than ChatGPT’s average of 4 billion monthly visits, according to data compiled by onelittleweb.com.
Even Google’s own AI mode acknowledged that the company’s search engine seems unlikely to be significantly hurt by the shift to AI technology when a reporter from The Associated Press asked whether its introduction would make the company even more powerful.
“Yes, it is highly likely that Google’s AI mode will make Google more powerful, particularly in the realm of information access and online influence,” the AI mode responded. The feature also warns that web publishers should be concerned about AI mode reducing the traffic they get from search results.
Even more AI waiting in the wings
Google’s upcoming tests in its Labs division foreshadow the next wave of AI technology likely to be made available to the masses.
Besides using its Project Mariner technology to test the ability of an AI agent to buy tickets and book restaurant reservations, Google will also experiment with searches done through live video and an opt-in option to give its AI technology access to people’s Gmail and other Google apps so it can learn more about a user’s tastes and habits. Other features on this summer’s test list include a “Deep Search” option that will use AI to dig even deeper into complex topics and another tool that will produce graphical presentations of sports and finance data.
Google is also introducing its equivalent of a VIP pass to all its AI technology with an “Ultra” subscription package that will cost $250 per month and include 30 terabytes of storage, too. That’s a big step beyond Google’s previous top-of-the-line package, which is now called “AI “Pro,” that costs $20 per month and includes two terabytes of storage.