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ABC News’ David Muir faces backlash over ‘narcissistic’ fashion mishap during LA wildfire coverage

Insiders were reportedly shocked when David Muir’s cinched jacket was exposed during a live wildfire report.

David Muir’s perceived vanity was unfortunately evident during his coverage of the deadly Los Angeles wildfires on Wednesday. The “World News Tonight” host committed an on-air fashion blunder by inadvertently showing the camera that he had clothespins pinching the back of his flame-retardant jacket to create a better fit while reporting live on the disaster.

It’s said that network staff were “embarrassed and horrified” by the incident. Multiple sources highlighted Muir’s Instagram, which often features the fit journalist posing moodily in tight T-shirts with extra-short sleeves that flaunt his physique.

Courtesy: X/JackOsbourne via ABC News

Courtesy: X/JackOsbourne via ABC News

However, insiders noted that cinching a jacket for a tailored appearance is a common practice for one of ABC’s prominent figures.

A source remarked about the anchor: “His narcissism is quite large in the sense of this kind of thing. I like David, except for this part of him. Anderson [Cooper], [Chris] Cuomo wear all the [muscle shirts], but they would never wear this [during a wildfire].”

Courtesy: X/JackOsbourne via ABC News

Courtesy: X/JackOsbourne via ABC News

Another insider referenced Muir’s signature look of a “tight black T-shirt” during field reports. Regarding the ABC-branded firefighter-style jacket he wore, they commented, “I’ve never seen those jackets made to look like a firefighter jacket, that matches the first responders.”

A third source also pointed to Muir’s Instagram, describing the jacket incident as “pathetic,” adding, “All flexed muscles and posing. He’s actually ‘Zoolander’ meets ‘Anchorman.’ He forgets he is the face of ABC News, not Abercrombie & Fitch!”

Using clothespins to adjust the fit of clothing — often borrowed — for a neater silhouette is common in broadcast television.

The audience, however, is not meant to see this discreet wardrobe trick, typically used in menswear shoots and on store mannequins.

Unfortunately for Muir, when he turned during his live segment to show viewers a burned-out building in the background, he also inadvertently revealed the clothespins on his jacket.

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