DJ Mustard teams up with HEINZ to launch Mustard x Mustard, a limited-edition condiment announced at the Grammys.
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard shared. “Everyone knows me for my beats, but cooking and grilling are a huge part of my life.”
Mustard, who has long flaunted a diamond-encrusted HEINZ mustard chain, finally makes his love for the brand official with this flavor drop. Fans have been anticipating the collab for months, and HEINZ embraced the hype with a viral campaign remixing Mustard’s signature MUSTAAAAAAAAAARRRD soundbite into a ketchup commercial.
Todd Kaplan, Kraft Heinz’s North American Chief Marketing Officer, praised the partnership. “Much like HEINZ, Mustard goes all in when he creates something. He’s been a fan of the brand for years, and this new sauce remix is something our collective fans will love.”
Beyond the product launch, Mustard’s role as Chief Mustard Officer brings pop-up events, exclusive recipes, and culinary surprises throughout 2025. Fans can sign up for updates at
